Global Consumer Lead (m/f/d)

Nature offers increasing opportunities. Grow with us.

Bionorica, with approximately 2200 employees worldwide, is the German market leader for pharmacy-only herbal medicines. For over 90 years, we have been unlocking the secrets of nature by combining the knowledge of traditional medicinal plant therapy with the forward-looking results of scientific research. "Phytoneering” is the formula of our success with which we have been on a growth course for years. In this way, we open up new markets with innovative, highly effective herbal medicines.

For our location in Neumarkt (Oberpfalz), we are looking for a committed and creative:

In this key position, you will be responsible for developing and implementing innovative strategies based on the needs and desires of our consumers / patients.

These are the tasks for this position:

• Responsibility for portfolio, innovation, and consumer insights: close collaboration with local marketing and sales functions to ensure a consistent brand experience
• Developing and implementing a strategy that centers consumer needs at the heart of our innovation processes
• Ensuring that our products are available to our customers anytime and anywhere
• Focus on TV commercials and other relevant channels to maximize brand presence
• Development and implementation of global marketing strategies based on comprehensive market and consumer analyses to increase brand awareness and loyalty
• Monitoring existing products and innovation management for the successful market launch of new products
• Using market analyses and technological trends to identify new business opportunities
• Conducting analyses to gain deeper insights into the needs and behaviors of our consumers

These are the requirements you should meet:

• Graduated in marketing, business administration, or a comparable qualification
• Several years of experience in consumer insights and media are a prerequisite; ideally, you also have in-depth knowledge of innovation management or product development, preferably in the consumer goods industry
• Strong analytical skills and experience in performing market analyses
• Creativity and strategic thinking to develop innovative solutions
• Team-oriented approach with excellent communication skills in German and English

We offer you:

• A globally operating, family-owned company with a commitment to social responsibility
• Flexible working time models and remote work options (60–80% home office per month) to support a healthy work-life balance
• Responsible fields of activity with a thorough onboarding process and performance-based compensation with attractive social benefits and company pension scheme
• Exciting prospects in a globally growing company with a wide range of professional and personal development opportunities

Contact:

Are you open to new opportunities? Then take your chance. Please apply through our online application form. We look forward to meeting you!

Join us!

Contact person
Bionorica SE
People & Organisation
Theresa Frank
www.bionorica.de