Brand Content & Social Media Manager (m/f/d)

Tasks & Challenges

Brand Narrative & Editorial Direction

• Define and maintain the Chenot brand narrative, tone of voice, and messaging across all channels

• Ensure all communications align with Chenot positioning and the Chenot Method®

• Lead editorial planning and manage the content calendar across website, social media, blog, magazine, and newsletters

Content Strategy & Creation

• Develop and implement a content marketing strategy supporting Chenot brand objectives

• Translate science-based health and wellness concepts into engaging and accessible content

• Collaborate closely with internal experts to create authoritative, science-backed storytelling

Content & Creative Production

• Oversee the creation of organic content across digital channels and editorial platforms

• Lead visual production including photography, video, and creative shoots

• Ensure consistency and quality across all brand assets and communications

PR, Influencer & Thought Leadership

• Support PR and influencer initiatives by developing expert-led and thought leadership content

• Identify opportunities to amplify Chenot spokespeople and brand voices

Digital & Cross-Team Collaboration

• Work closely with PR, Digital, and Marketing teams to ensure integrated campaigns and optimized content performance

• Support website content development, SEO alignment, and digital campaigns

Brand Alignment & Performance

• Support licensed Chenot properties with content adaptation and brand consistency

• Monitor content performance and contribute to regular reporting

• Manage the content production budget and external creative partners

Qualifications & Competences

• Bachelor’s degree in Communications, Journalism, Marketing, PR, or a related field

• 5–8+ years of professional experience in content marketing, editorial, or brand storytelling, ideally within luxury, hospitality, wellness, or lifestyle sectors

• Exceptional copywriting and storytelling skills, with the ability to translate science-based or technical information into compelling and intelligent brand communications

• Demonstrated experience using content to drive brand awareness, engagement, and conversion

• Strong understanding of luxury customer expectations, brand positioning, and tone of voice

• Experience managing creative production, including photoshoots, video shoots, and collaboration with external creatives

• Experience communicating to a global high-net-worth (HNW) audience

• Highly organized self-starter with strong attention to detail, reliability, and the ability to work both independently and collaboratively

• Excellent project management and coordination skills across creative teams and stakeholders

• Fluent English required; French or German strongly recommended; additional languages are a plus

• Strong proficiency in MS Office and Adobe Creative Suite

Opportunities & Perspectives

We offer you a new challenge in an internationally active company with continuous growth. The focus is on health, well-being and creating a consistent luxury client experience. You can play a decisive role in shaping the company's success and make an active contribution to building a global brand. You will benefit from personal and professional development as well as various benefits such as discounts on tourist leisure activities and other benefits.