Company
Cebon Group was founded in 1986 in Gothenburg, Sweden, and is today a dynamic group of companies managing brands and businesses within safety and energy solutions. The portfolio includes well-known brands such as GP Batteries, Housegard, Aqiila, Brentz and Sparq, among others. In addition, they offer digital e-commerce services and operate an Incubator division that serves as investor and initiator for new business ventures.
Over the years, they have gained a strong position in both the consumer and industrial markets and are present across Europe, including the Nordic region (Sweden, Norway, Denmark, Finland), Italy, France, Benelux (Belgium, Netherlands, Luxembourg), and DACH (Germany, Austria, Switzerland).
The headquarters and central warehouse are in Gothenburg and they also operate a warehouse in the Netherlands. The group has an annual turnover of approximately SEK 1 billion, created by a team of over 170 employees, driven by core values: Brave, Ownership, Connected.
- BRAVE – You ask bold questions, explore new ways and challenge assumptions. You dare to take space and drive things forward.
- OWNERSHIP – You take initiative, deliver on your responsibilities and act with integrity. You are proactive and value‑creating in everything you do.
- CONNECTED – You listen, collaborate across countries and teams, stay close to customers and understand the market.
The organization empowers people and ideas to help shape a better tomorrow. It is committed to fostering an environment where individuals can grow and innovative concepts can thrive. Its culture is guided by core values centered around courage, ownership, and collaboration.
As part of its strategic growth journey, the company continues to expand its footprint in Europe through targeted acquisitions and partnerships, strengthening both its market position and its overall offering while maintaining an entrepreneurial and people-focused culture.
In November 2025, Cebon Group took a strategic step in its European expansion by acquiring Brands Group in The Netherlands. The move makes Cebon Group a billion-krona company in the energy and security industry and strengthens the company’s offering and presence in several European markets.
This role combines new business development with the management of existing customers.
Main Tasks
- Develop and execute regional business strategies
- Build, grow and nurture a portfolio of OEM customers
- Identify high‑potential prospects and engage decision makers
- Strengthen the connection to Cebon Industry division and OEM Solutions
- Building and scaling our business in Germany, not only managing existing customers or structures
- Combining strategy with active sales work, customer meetings and deal execution
- Strong commercial ownership, including pricing, volumes and contract negotiations
- Clarify the international setup and reporting line (reporting to the BU Manager in France and close collaboration across Europe)
- Explore customer needs in depth and translate them into technical solutions
- Create winning proposals and manage the full commercial process
- Negotiate pricing, volumes and contract conditions
- Lead project‑based sales with multiple stakeholders
- Collaborate closely with technical teams and product specialists
- Use CRM to track opportunities and support strategic planning
- Stay on top of market trends, innovations and competitor movements
- Represent the company at fairs, events and customer visits
- Provide strategic market insights and recommendations to support decision-making and sustainable growth initiatives
Profile
- Have solid B2B sales experience in industrial, energy or technical environments
- Bring experience from the German B2B market
- motivated by playing an active, hands‑on role in developing and expanding a business
- Enjoy building a market hands on, not mainly working in an already established setup.
- Confident navigating long, complex sales cycles
- Understand how to uncover real customer needs and propose technical solutions
- Enjoy both hunting and long‑term relationship building
- Work analytically, structured and with strong ownership
- Communicate fluently in German and English
- Thrive in a fast‑moving, entrepreneurial and international setting
- Excellent communication, negotiation, and organizational skills
We offer
- A role with real impact, offering the freedom to shape your responsibilities, contribute to key decisions, and actively influence business outcomes
- High autonomy and trust, enabling you to take ownership of your work, manage priorities independently, and make decisions with confidence
- A modern, friendly, and entrepreneurial culture that encourages collaboration, innovation, and a hands-on mindset in a supportive team environment
- Possibility to work from several European locations, providing flexibility and the opportunity to collaborate across international teams
- A rapidly growing industry within batteries, energy, and industrial technology, creating exciting opportunities in a future-oriented and innovative sector
- Being part of a company that empowers ideas and people, where initiative is valued and personal and professional growth is encouraged
- A stable and well-capitalized organizational environment
- Broad professional development and career progression opportunities within an international group
Kontakt
Ferhat Gümüs
Senior Research Consultant
AIMS International-Germany GmbH
+49 176 856 317 96